The absurdity of Chanel's new Autumn/Winter campaign jumped right out of my Vogue at me. Karl Lagerfeld of course photographed the beautiful Danish model Freja Beha Erichsen (chosen for her grungy style and eccentricity) and Carine Roitfelt styled the look (her first official project since leaving Vogue Paris!)
In contrast to Chanels classic pristine style Freja is pictured looking disheveled with writing across her face reading “Il n’y a pas de mode si elle ne descend pas dans la rue!” . The famous line is one of Coco Chanel’s most quoted sayings, which translates to “Fashion does not exist unless it goes down into the streets.” .
The second Image shows Freja dressed as a cat, showing off some classic quilted Chanel accessories. As with the quote in the first image, Chanel puts a signature to this image, using camellias as cat ears.
All of the shots were taken in the same Parisian photo booth... this just adds to the grunge and to the strangeness of the campaign. I find the campaign fun and playful, in a dark kind of way! - quite unique :)
Lagerfeld is quoted saying 'The mix with Freja was genious'
No comments:
Post a Comment